In this high-impact edition of the EMS One-Stop podcast, host Rob Lawrence sits down with EMS influencer and educator Jimmy Apple, known widely across platforms as The EMS Avenger. With nearly 70,000 followers on TikTok and a growing presence on Instagram and Facebook, Jimmy has mastered the art of compressing complex clinical topics into digestible, engaging content.
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In this conversation, Rob pulls back the curtain on the man behind the mobile screen 鈥� exploring Jimmy鈥檚 journey from electrician to pediatric critical care paramedic, and now, one of EMS鈥檚 most watched and listened-to voices.
Listeners will gain deep insight into Jimmy鈥檚 origin story, his social media strategies, his refusal to let bad information go unchallenged, and his passionate belief that 鈥淪aving lives begins with kindness.鈥� The pair also tackle:
- Content creation advice for EMS agencies
- The challenges of tone and accuracy in short-form video
- How to maintain compassion in the face of a toxic work culture
This episode is part masterclass in communication, part call to action for the future of EMS 鈥� and all heart.
Memorable quotes from Jimmy Apple: The EMS Avenger
- 鈥淪aving lives begins with kindness. That is my motto, it is my philosophy.鈥�
- 鈥淵ou have to package something down to its bare essence 鈥� there鈥檚 some nuance lost, but you have seconds to keep people鈥檚 attention.鈥�
- 鈥淢y goals going forward are to support people who are acting in good faith while correcting the misinformation.鈥�
- 鈥淕enerally speaking, you will draw the engagement that you鈥檙e looking for. If you鈥檙e putting out content in good faith, you鈥檒l get good faith engagement.鈥�
- 鈥淲e are responsible for ourselves and how we respond 鈥� and I believe we need to respond to everything that is happening in the world today with kindness.鈥�
Episode timeline
00:54 鈥� Rob introduces Jimmy Apple, aka the EMS Avenger
01:20 鈥� Jimmy鈥檚 background: from electrician to EMS
03:30 鈥� The grandfather conversation that changed his life
04:50 鈥� How pathophysiology sparked a love for learning
05:40 鈥� Birth of the EMS Avenger: from student favorite to TikTok influencer
06:55 鈥� Ginger Locke鈥檚 advice that redirected Jimmy鈥檚 podcast path
08:04 鈥� Compressing content: 鈥渇rom textbook to bumper sticker鈥�
10:00 鈥� The content hook: 鈥淎re we getting rid of normal saline?鈥�
11:00 鈥� How Jimmy selects topics: research, news, curiosity and requests
13:00 鈥� Hot topics in EMS: cricothyrotomy, TXA, ketamine, provider safety
14:40 鈥� Rob discusses and ambulance theft data
16:00 鈥� Can EMS agencies do what Jimmy does? The risks and the realities
18:30 鈥� 鈥淪top the finger": creating content that captures attention
20:00 鈥� Rob on the risks of public messaging and backlash
21:00 鈥� Calling out misinformation: the line between education and shame
23:00 鈥� Jimmy鈥檚 growing reach across TikTok, Instagram and Facebook
24:45 鈥� Managing Facebook鈥檚 deeper comments and nuanced conversations
26:45 鈥� Jimmy鈥檚 rule: 鈥淓ngage only with good faith鈥�
27:50 鈥� Final thought: EMS must rediscover kindness
29:00 鈥� Closing remarks and where to follow Jimmy Apple online
Additional resources
- Connect with Jimmy Apple, better known as The EMS Avenger:
- TikTok 鈥� Jimmy offers short-form, evidence-based EMS content here:
- Instagram 鈥� Engage with in-depth reels, visuals, and professional updates:
- X (formerly Twitter) 鈥� Follow EMS commentary, conversation, and boosts:
- Facebook 鈥� Join the group for discussions and shared insights:
- Apple Podcasts 鈥� Listen to 鈥淓MS Avenger: 20 Minutes to Save the World鈥�:
- AAA & AIMHI EMS Media Log:
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